BBFS FIRST TOUCH 2011-2012

Kick-off: 18th August 2011 at Ryan International School, Vasant Kunj

BBFS First Touch 2011-12 is a one of its kind campaign aimed at football promotion, scouting talent and player development – all-in-one!

The campaign will identify exceptional talent between 10-15 years of age and provide an opportunity to over 6000 students to learn from some of the best youth coaches in the world. This has only been possible through the unwavering support provided by Gatorade which is the title sponsor of the initiative and through the equipment and support provided by Nike. We are also grateful to Shri Vineet Joshi (Chairman, CBSE) for his support to sports in education and blessing BBFS First Touch through his esteemed presence. We also express our gratitude to the Ryan group of Insititutions, under the guidance Chairman Sir, Shri Augustine Pinto, for their continuous commitment to football and to BBFS in all our initiatives.

BBFS First Touch: The Structure

The first phase includes 100 free football workshops under two experienced coaches from FBCQ, Portugal. This will be followed by a invitational tournament featuring select school teams and talented individuals. Subsequently, 10 selected students will receive 3-month scholarships to BBFS, where these un-cut diamonds will be polished and nurtured. The best 5 will then be taken to Portugal for a training camp and trials at top Portuguese clubs!

About Bhaichung Bhutia Football Schools (BBFS)

Bhaichung Bhutia Football Schools (BBFS) is India’s first world-class football school started under the leadership of legendary Indian footballer, Bhaichung Bhutia. Supported by Nike, the nationwide initiative begun operations in December 2010 and currently has over 250 children enrolled for our regular program across 4 centers in the NCR Region. BBFS is structured to be the platform that provides technical, personal and professional guidance to every talented child at every step nurturing him/her throughout the journey from an amateur to a professional. We strive for excellence by providing world-class training methodologies under the supervision of highly qualified foreign coaches and state-of-the-art equipments.

To ensure the highest quality of coaching and international training techniques we have partnered with Football By Carlos Queiroz(FBCQ), a renowned football academy in Lisbon, led by Carlos Queiroz (former Manchester United and Real Madrid coach), who has won numerous accolades in coaching, including 2 world youth championships with the Portugal national team.

For further queries please contact Sports Next -
Dipanwita Chakravorty- 9899580348

Gatorade Win From Within Series

In 2014 Gatorade produced a five-part series of digital shorts called “Gatorade Win From Within: The Series.”   Each story featured an athlete who has achieved greatness against all odds to reach seemingly impossible goals and embodies the “Win From Within” spirit, an inner drive to push and improve their performance daily.In sports, the general public typically sees the end result of an athlete’s preparation as they compete on the field, court, mat or ring.  More often than not, what isn’t seen are the obstacles that many athletes face, situational or physical. 

Each episode features athletes who embody the following qualities:

• Overcame adversity to pursue sports-related goals, through determination and will power
• Prove that hard work leads to incredible outcomes
• Utilize sports to better themselves on and off the field, court, mat or ring 

Story 1: Ben Jackson: Never Finished - To learn more about Ben Jackson please click on his image on the right panel.

​Story 2: Bobby Hornsby: The Fighter - To learn more about Bobby Hornsby please click on his image on the right panel.

​Story 3: Erica Wilson: Starting Again - To learn more about Erica Wilson please click on her image on the right panel.

​Story 4: Annie Hilton: Resurgent - To learn more about Annie Hilton please click on her image on the right panel.

​Story 5: Alternative United Pit Bulls: Rebound - To learn more about Alternative United Pit Bulls please click on their image on the right panel.

Gatorade Continues Global Expansion

Star Footballers and Prominent Clubs Arsenal FC, Liverpool FC, FC Barcelona, Juventus FC to be Featured in New Global Football Campaign

Gatorade, the world’s leading sports fuel company, continues to expand their global football presence as the official sports fuel partner of FC Barcelona, Arsenal FC, Liverpool FC, Juventus FC and more than 80 international football clubs around the world. In addition to these club partnerships, Gatorade recently announced a renewed partnership with Lionel Messi and addition of James Rodriguez.  

To coincide with the recent signings, Gatorade unveiled a new campaign that includes some of the biggest names in global football and establishes a clear identity within the sport by creating an inextricable link between Gatorade and the ‘beautiful game.

The 100-second digital commercial titled “The Formula to Unleash,” launched on Monday, May 4 and takes the viewer on a journey starting with beautiful on-field performances and zooming into various club crests to enter a metaphorical world showcasing the role Gatorade plays to fuel players from within and help them achieve peak performance.

Additionally, Gatorade debuted a broadcast commercial titled “Fuel the Fire” that debuts on May 11. The story is told through a live action sequence which shifts between Messi, Rodriguez and an amateur athlete.

Both videos feature the track, titled “Addicted To A Memory” feat. Bahari created by multi-platinum, GRAMMY® award-winning artist Zedd.

Gatorade Athlete of the Year Awards

In 1985, The Gatorade Company established an award with an important goal: to honor America’s elite high school athletes in all 50 states and the District of Columbia. Since then, the Gatorade Player of the Year program has become one of the most prestigious high school athletic awards in the nation. 

For 30 years, Gatorade has honored more than 14,000 State Players of the Year and 280 National Players of the Year. That list includes many of today’s top professional athletes, such as Peyton Manning, Lisa Leslie, Kevin Love, Maya Moore, Kerri Walsh, Derek Jeter and Joe Mauer. Gatorade has recognized National Players of the Year in football, girls volleyball, boys and girls cross country, boys and girls soccer, boys and girls basketball, baseball, softball, and boys and girls track & field. In addition to athletic excellence, the Gatorade Player of the Year award’s criteria includes recognition of academic achievement and exemplary character.

In 2002-03, Gatorade expanded the award program to include a year-end event bringing together its 12 National Players of the Year and naming one male and one female as the top high school athletes in the country – the Gatorade High School Athlete of the Year. The 2014-15 event marked the award’s 13th annual ceremony.

Former winners of the Gatorade Athlete of the Year award include:

2003 - LeBron James (Male / Basketball) and Allyson Felix (Female / Track & Field)

2004 - Dwight Howard (Male / Basketball) and Candace Parker (Female / Basketball)

2005 - Greg Paulus (Male / Football) and Cynthia Barboza (Female / Volleyball)

2006 - Greg Oden (Male / Basketball) and Tina Charles (Female / Basketball)

2007 - Kevin Love (Male / Basketball) and Maya Moore (Female / Basketball)

2008 - Matt Barkley (Male / Football) and Chanelle Price (Female / Track & Field)

2009 – Garrett Gilbert (Male / Football) and Skylar Diggins (Female / Basketball)

2010 – Brandon Knight (Male / Basketball) and Chiney Ogwumike (Female / Basketball)

2011 – Dylan Bundy (Male / Baseball) and Morgan Brian (Female / Soccer)

2012 – Johnathan Gray (Male / Football) and Breanna Stewart (Female / Basketball)

2013 – Andrew Wiggins (Male / Basketball) and Morgan Andrews (Female / Soccer)

2014 – Karl Towns Jr. (Male / Basketball) and Brianna Turner (Female / Basketball)

2015 - Kyler Murray (Male / Football) and Candace Hill (Female / Track & Field)

Gatorade Beat the Heat: Lacy the Lumberjack

As part of the Gatorade Beat the Heat program, Packers running back Eddie Lacy received an introduction to lumberjack sports from competitive lumberjacks Shana Verstegen and Cassidy Scheer at the Paul Bunyan Northwood's Lumberjack Show in Wisconsin Dells, Wisc. Lacy tried his hand at pole climbing, the two-man cross cut saw and (his favorite) axe throwing.

In its 11th year, the Gatorade Beat the Heat program is an educational program that teaches youth athletes the importance of heat safety and staying hydrated during the hot summer months. Not only was Lacy equipped with a new skill set, but he also learned that lumberjack athletes compete in similar conditions and lose a lot of sweat while training and competing.

In addition to above, the full video is available on Gatorade's YouTube page: Lacy the Lumberjack​​

Sweat It to Get It

Gatorade “Sweat It to Get It” is an online video series that uses humor to convey that you have to work up a sweat to earn Gatorade. This year, J.J. Watt, Peyton Manning and Eli Manning visit college campuses and use hidden cameras to capture their interactions with unsuspecting students who are trying to get Gatorade without breaking a sweat.

In each video, the students attempt to purchase Gatorade from a vending machine. When it doesn’t dispense, a custodian (played by Rob Belushi, son of Jim Belushi) tips them off that they have to “sweat it to get it.” Enter either Peyton and Eli or J.J. to demonstrate to these students that they must be sweating in order to earn their Gatorade. If you want a Gatorade you're going to have to work for it — no exceptions.

In addition to above, all the videos are available on Gatorade's YouTube page: Gatorade Sweat It to Get It​

Gatorade Beat the Heat: Jimmie Johnson Rides Watkins Glen

As part of the Gatorade Beat the Heat program, Hendrick Motorsports driver Jimmie Johnson gave a behind-the-scenes look at what goes into a race weekend for him and the Hendrick Motorsports 48 pit crew team on-site at the NASCAR Sprint Cup Series race in Watkins Glen, N.Y. The sport of NASCAR has evolved over the years; now, drivers and their crew members make fitness, nutrition and hydration a big part of their preparation and routine to gain an edge on their competition.

Johnson specifically has adopted the sport of triathlon to help refine his car driving skills; endurance training both physically and mentally prepares him for the intensity of a race. Each race weekend, Johnson bikes and runs several miles between practice, qualifiers and the race to keep in top shape for driving his car. The NASCAR community has developed a group of crew members and drivers (approximately 15-20 people) who gather each race weekend for a long cycling ride, around 60 miles, to take in the surrounding area.

In its 11th year, the Gatorade Beat the Heat program is an educational program that teaches youth athletes the importance of heat safety and staying hydrated during the hot summer months. Aside from the outside temperatures, inside the car it can reach upwards of 100 degrees Fahrenheit during a race and the heat suits worn by drivers and crew members can result in them losing up to six pounds from sweat in a day. In order to maximize race-day performance, hydration is a key factor in the sport of NASCAR.

In addition to above, the full video is available on Gatorade's YouTube page: Jimmie Johnson Rides Watkins Glen​​

Visit www.Gatorade.com​ for additional information on hydration and heat safety for athletes.

Celebrating Serena Williams' Greatness

The new digital video from Gatorade titled, "Unmatched," celebrates one of the most dominant athletes in sports, as Serena Williams seeks to win her 22nd Grand Slam singles title. The video features actual footage of Serena as a little girl answering a reporter’s question, “If you were a “tennis player, who would you want to be like?” Little Serena’s response is inspiring and an accurate foreshadow of her future career.

In addition to above, the full “Unmatched” video is available on the Gatorade YouTube channel: Unmatched​.

Additionally, artists from around the world created 21 pieces of art that celebrate each of Serena’s major wins. Appropriately titled, “Serena 21​,” the 21 pieces of art were hand painted on a 13’ x 90’ outdoor wall on the south-facing corner of Kent Ave. and Grant St. in Williamsburg, Brooklyn, and each piece has a historical meaning to each of Serena’s Grand Slam titles.

Gatorade Bryce Harper Virtual Reality Experience

With a 50-year history of innovating for athletes, Gatorade is committed to being at the forefront of marketing technology by engaging consumers unlike ever before with unparalleled immersive experiences and content.

As part of that, the leader in sports fueling, Gatorade, has partnered with OMD’s Zero Code and The Mill to create the first virtual reality experience that puts users in the shoes of Washington Nationals all-star Bryce Harper as he steps into the batter’s box at Nationals Park.

In addition to above, the three videos - one showing the 360 experience, one showing behind the scenes of making the virtual reality experience and one showing Bryce surprising a team in Washington D.C., are available on YouTube. Each video is linked below and accompanied by a brief descrpition.

360​: Do you have what it takes to score in the bottom of the ninth inning with everything on the line? Step up to the plate and become Bryce Harper in this 360° video.

Behind the Scenes​: The Gatorade Bryce Harper Virtual Reality Experience gives consumers the illusion of being at the ballpark by combining footage captured from inside an MLB stadium as well as authentic in-game audio from a Nationals home game. Here’s a behind-the-scenes preview of how the program was brought to life.

Surprise​: Gatorade wanted to congratulate the Prince George R.B.I. Team on a great season, so they provided them with a surprise live demonstration of the Bryce Harper Virtual Reality Experience. What came next was the ultimate surprise – the opportunity to meet Bryce Harper.

Celebrating Gatorade's 50th Anniversary with University of Florida

In 1965, Gatorade was created at the University of Florida to help hydrate Gator football players whose energy was fading at the end of practices and games. With the weekend of October 3rd marking the brand's 50th birthday, Gatorade is celebrating during the Gators' home game against Ole Miss. Limited edition UF squeeze bottles will be on the Gators' sidelines to mark 50 years since Florida’s players first used Gatorade during a game. The anniversary is also being celebrated on social media with the hashtag #GatoradeUF.

Win From Within: The Series Season 2

In sports, the general public typically sees the end result of an athlete’s preparation when they compete on the field or the court or in the pool. More often than not, what isn’t seen are the obstacles that many athletes face, whether they’re situational, physical or emotional.

For the second straight season, Gatorade is producing digital shorts as part of “Gatorade Win From Within: The Series.” Each story features an inspirational competitive athlete who has achieved greatness against all odds and who embodies the “Win From Within” spirit, an inner drive to push and improve their performance daily.

In addition to the above, all the videos are available on Gatorade's YouTube page: Gatorade Win From Within: The Series​​

Gatorade – Moving the Game Forward

The best athletes don’t rest on their past success – they keep moving the game forward and Gatorade is doing the same.

Gatorade’s new ad, “Moving the Game Forward,” features some of the world’s best athletes including Lionel Messi, Usain Bolt, Abby Wambach, Eli Manning and Elena Delle Donne, reminding athletes that as they push past the limits of sports, Gatorade is evolving with them to meet their ever-changing fueling needs.

As the brand looks ahead to the next 50 years, this ad gives consumers a peek at a few innovations that will revolutionize the way athletes fuel.

In addition to above, you can view the ad on Gatorade's YouTube page: Gatorade | Moving The Game Forward​

2015-2016 Gatorade National Volleyball Player of the Year Announcement

Olympian and beach volleyball pro champion April Ross surprised Xavier College Preparatory (Phoenix, AZ) student Khalia Lanier during lunch on Wednesday, December 9, 2015.

Ross disguised herself as Santa Claus while passing out candy canes to students in the school’s courtyard. When she appeared before Khalia, it wasn’t a candy cane in her bag, but the 2015-2016 Gatorade National Volleyball Player of the Year award instead.

In addition to the above, the video is available on the Gatorade POY YouTube page: Khalia Lanier: 2015-2016 Gatorade National Volleyball Player of the Year​​

About the Gatorade Player of the Year Program

In its 31st year of honoring the nation’s best high school athletes, The Gatorade Player of the Year Program recognizes not only outstanding athletic excellence, but also high standards of academic achievement and exemplary character demonstrated on and off the field. 

The Gatorade Player of the Year program annually recognizes one winner in the District of Columbia and each of the 50 states that sanction high school football, girls volleyball, boys and girls cross country, boys and girls basketball, boys and girls soccer, baseball, softball, and boys and girls track & field, and awards one National Player of the Year in each sport. The selection process is administered by USA TODAY High School Sports and the Gatorade high school sports leadership team, which work with top sport-specific experts and a media advisory board of accomplished, veteran prep sports journalists to determine the state winners in each sport. 

2015-2016 Gatorade National Football Player of the Year Announcement

Shortly after Seattle Seahawks linebacker Bobby Wagner surprised highly-recruited quarterback Jacob Eason with the news he was the 2015-16 Gatorade National Football Player of the Year on Tuesday, December 15, 2015; Eason, in his acceptance speech, announced his decision to play football at the University of Georgia.

Wagner surprised Eason with news of the award by showing up to his second-period weight lifting class, but instead of leading a workout, he surprised Jacob with the award.

In addition to the above, the video is available on the Gatorade POY YouTube page: Jacob Eason: 2015-2016 Gatorade National Football Player of the Year​

About the Gatorade Player of the Year Program

In its 31th year of honoring the nation’s best high school athletes, The Gatorade Player of the Year Program recognizes not only outstanding athletic excellence, but also high standards of academic achievement and exemplary character demonstrated on and off the field. 

The Gatorade Player of the Year program annually recognizes one winner in the District of Columbia and each of the 50 states that sanction high school football, girls volleyball, boys and girls cross country, boys and girls basketball, boys and girls soccer, baseball, softball, and boys and girls track & field, and awards one National Player of the Year in each sport. The selection process is administered by USA TODAY High School Sports and the Gatorade high school sports leadership team, which work with top sport-specific experts and a media advisory board of accomplished, veteran prep sports journalists to determine the state winners in each sport.

Abby Wambach Retirement Ad

Soccer legend, international goal scoring leader and long-time Gatorade athlete, Abby Wambach, wil be stepping onto the pitch for her final match Wednesday, December 16th, in New Orleans.

As a passionate player whose career has helped advance the game of soccer, Wambach has one final, bold closing message to her fans, “Forget Me”. Gatorade captured the essence of this message in an ad celebrating her retirement that will air during the game. To Wambach, this message symbolizes that her records have been broken and that the game she loves continues to move forward.

In addition to the above, the video is available on the Gatorade YouTube page: Gatorade | Abby Wambach | Forget Me​

2015-2016 Gatorade National Girls Cross Country Runner of the Year Announcement

Katie Rainsberger of Air Academy High School was surprised with the news that she was the 2015-16 Gatorade National Girls Cross Country Runner of the Year at her school on Thursday, January 21, 2016.

In addition to the above, the video is available on the Gatorade POY YouTube page: Katie Rainsberger: 2015-2016 Gatorade National Girls Cross Country Runner of the Year​​

About the Gatorade Player of the Year Program

In its 31th year of honoring the nation’s best high school athletes, The Gatorade Player of the Year Program recognizes not only outstanding athletic excellence, but also high standards of academic achievement and exemplary character demonstrated on and off the field. 

The Gatorade Player of the Year program annually recognizes one winner in the District of Columbia and each of the 50 states that sanction high school football, girls volleyball, boys and girls cross country, boys and girls basketball, boys and girls soccer, baseball, softball, and boys and girls track & field, and awards one National Player of the Year in each sport. The selection process is administered by USA TODAY High School Sports and the Gatorade high school sports leadership team, which work with top sport-specific experts and a media advisory board of accomplished, veteran prep sports journalists to determine the state winners in each sport. 

2015-2016 Gatorade National Boys Cross Country Runner of the Year Announcement

On Wednesday, Feb. 24, Andrew Hunter of Loudoun Valley High School (Purcellville, Va.) was announced as the 2015-16 Gatorade National Boys Cross Country Runner of the Year. 2004 U.S. Olympian and American Mile Record Holder Alan Webb surprised Hunter with the news in the weight room in front of media, family, school staff and both of the school’s cross country teams. Later that afternoon, an assembly was held in the school’s auditorium in front of his classmates, family, teammates and coaches.

In addition to the above, the video is available on the Gatorade POY YouTube page: Drew Hunter 2015-2016 Gatorade National Boys Cross Country Runner of the Year​​​​

About the Gatorade Player of the Year Program

In its 31th year of honoring the nation’s best high school athletes, The Gatorade Player of the Year Program recognizes not only outstanding athletic excellence, but also high standards of academic achievement and exemplary character demonstrated on and off the field. 

The Gatorade Player of the Year program annually recognizes one winner in the District of Columbia and each of the 50 states that sanction high school football, girls volleyball, boys and girls cross country, boys and girls basketball, boys and girls soccer, baseball, softball, and boys and girls track & field, and awards one National Player of the Year in each sport. The selection process is administered by USA TODAY High School Sports and the Gatorade high school sports leadership team, which work with top sport-specific experts and a media advisory board of accomplished, veteran prep sports journalists to determine the state winners in each sport.

Beth Gerdes

One of the fastest female triathletes and Gatorade Endurance roster athlete, Beth Gerdes, is featured in Gatorade's Win from Within​​ digital video series that brings to life the inspiring stories of athletes who push the limits of their sport. Just a few short months after having her daughter, Wynne, Beth sought out to qualify for the IRONMAN® World Championship, placing top five in each of the four IRONMAN® races she competed in to get there, including a first place finish at IRONMAN® Switzerland this past July. After a year of balancing training with being a new mom, she went on to place 15th in Kona in 2015.

Less than four months after becoming a mom, Professional Triathlete Beth Gerdes set out to qualify for the 2015 IRONMAN World Championship. With her daughter as inspiration and her fiancé by her side, she pushed her body to new limits.

The above video is also available on Gatorade's YouTube page: Beth Gerdes, The Distance | Gatorade – Win From Within​​

Luke McKenzie joins Gatorade Endurance Roster

Gatorade Endurance announced the signing of eight-time IRONMAN® Champion, Luke McKenzie, to its official athlete roster. As part of his sponsorship, McKenzie will work closely with the Gatorade Sports Science Institute throughout the season to hone in on his training and race-day nutrition. He will also train and compete using the full Gatorade Endurance product portfolio, which is now available for purchase on the newly launched GatoradeEndurance.com​​ – for sports specialty retailers and athletes. The site will feature educational information and content geared towards the endurance community.

Recover Time

When the game ends and the adrenaline levels baseline after a heart-pounding competition, an athlete’s job isn’t done. It’s the time to refuel an exhausted body with carbs and high-quality protein to help bring muscles back to life. The Gatorade “Recover Time” campaign offers a new, comedic look at post-game recovery with athletes like Cam Newton, Bryce Harper and Paul George. It's a reminder to all athletes that if it's not game time, it's Recover Time.

• “It’s Recover Time” features the Pacers’ Paul George, the Panthers’ Cam Newton and the Nationals’ Bryce Harper, each showing that no matter the activity, when it’s not game time, it’s recover time.
• "Play” features the Pacers’ Paul George playing video games during his recover time. 
• “Sleep” features the Nationals’ Bryce Harper, who makes sure he recovers even if that means napping in the middle of the team locker room.

In addition to the above, all the videos are available on Gatorade's YouTube page: Gatorade | It's Recover Time​​.

Previous videos from these athletes also highlighted how these athletes recover.

• "Lucky Tank" features the Panthers' Cam Newton and Greg Olsen, showing the lengths Cam will go to in order to make sure he uses the correct tank for his ice baths.
• "Needs Ice" features the Nationals' Bryce Harper, who shows that ice meant to treat a sore shoulder can help his recovery in more way than one.
• “Too Much Fashion” features the Pacers' Paul George and Joe Young as Paul makes last-minute adjustments to ensure he looks the part in his post-game press conference.

In addition to the above, all the videos are available on Gatorade's YouTube page: Gatorade | Recover Time​.

Gatorade Gx Sports Fuel Customization

This year, Gatorade will introduce Gx, a sports fuel customization platform that will change the way athletes hydrate and fuel now and into the future. The Gx ecosystem combines science-backed products with newly designed equipment, and real-time biometric and tracking technologies to provide fueling recommendations specific to an individual athlete.

The new innovations include:

• with Flipcap - Squeeze bottle (without tracking electronics) specifically designed for use with pods by including a water level marking, an integrated pod piercer and a flip cap for ease of operation
• Smart Cap - In development as an upgrade to the basic flipcap, this component utilizes fluid intake tracking and provides visual feedback directly to the athlete to pace hydration
• Pods - Accompanying the bottle will be a range of concentrated Gatorade formulas and flavors optimized for use with personalized hydration & fuel strategies
• Digital Sweat Patch - Provides ability for real-time hydration tracking (in conjunction with smart cap) to allow athlete to hydrate & re-fuel accordingly
• Future Food Forms - Gatorade is creating new food forms with new ingredients that will help address athlete preferences and fuel them during more parts of their day, including protein-enriched yogurt. These products will be available over the next several years.

The Gatorade Fuel Lab, which premiered at SXSW Interactive in Austin, Texas, provides an interactive showcase of these innovations. Included in the Fuel Lab is the Hydration Customization Room, which allows the opportunity to personalize a Gx bottle and customize the formula and flavor of the accompanying pods. The Fuel Lab also showcases the Locker Room of the Future, which provides a glimpse into the technology behind the Smart Cap Bottle and the Digital Sweat Patch, as well as demonstrating examples of customized fueling plans for elite athletes like J.J. Watt, Bryce Harper, Elena Delle Donne and D'Angelo Russell.

2015-2016 Gatorade National Boys Basketball Player of the Year Announcement

On Thursday, March 31, 2016 2015-16 Gatorade National Boys Basketball of the Year Jayson Tatum was surprised by four-time NBA All-Star Penny Hardaway during a mock press conference at Chaminade College Preparatory School in St. Louis, MO.

Hardaway disguised himself as a local reporter and asked Tatum how it felt to win the Gatorade National Boys Basketball Player of the Year award. Moments later, Hardaway revealed himself and the realization set in for Tatum as his family and teammates congratulated him.

In addition to the above, the video is available on the Gatorade POY YouTube page: Jayson Tatum 2015-2016 Gatorade National Boys Basketball Player of the Year​​

About the Gatorade Player of the Year Program

In its 31th year of honoring the nation’s best high school athletes, The Gatorade Player of the Year Program recognizes not only outstanding athletic excellence, but also high standards of academic achievement and exemplary character demonstrated on and off the field. 

The Gatorade Player of the Year program annually recognizes one winner in the District of Columbia and each of the 50 states that sanction high school football, girls volleyball, boys and girls cross country, boys and girls basketball, boys and girls soccer, baseball, softball, and boys and girls track & field, and awards one National Player of the Year in each sport. The selection process is administered by USA TODAY High School Sports and the Gatorade high school sports leadership team, which work with top sport-specific experts and a media advisory board of accomplished, veteran prep sports journalists to determine the state winners in each sport.

Boston Marathon - What's Your Boston Mile?

This year marks Gatorade’s 25th anniversary fueling athletes on course at the Boston Marathon, one of the most iconic sporting events in the world. To celebrate, the brand is honoring the running community and the city of Boston by asking past and present runners which Boston mile means the most to them, and has created a video showing some examples.

Included in the video is Bobbi Gibb, who as the first woman to run the Boston Marathon is one of the most important runners in history, representing the heart and soul of what the race is all about. Now, 50 years after her historic feat, she’s serving as the grand marshal for the 2016 Boston Marathon.

The charity component of the Boston Marathon has always been an integral part of the race with thousands of runners crossing the finish line for various causes each year. Gatorade shares the story of BC assistant baseball coach Greg Sullivan who runs for friend and colleague Pete Frates, known not just in Boston, but across the nation as the inspiration behind the ALS ice bucket challenge. 

Gatorade welcomes anyone to share which Boston mile means the most to them by using the hashtag #MyBostonMile. Those running in this year’s race will be able to mark their mile on a map at the Gatorade booth in the expo hall, allowing them to have their designated mile tattooed to wear on race day.

In addition to the above, the video is available on the Gatorade YouTube page: Gatorade Endurance | Boston Marathon - #MyBostonMile​

Gatorade Frost - Play Cool

NBA greats Dwyane Wade and George “The Iceman” Gervin pair up and square off in Gatorade’s latest campaign to launch the newest flavors from the brand’s Gatorade Frost line, the 7-11 exclusive Summit Storm, as well as, Artic Blitz and Icy Charge. In keeping with the cool theme, the spot features the television commercial debut of “Stay Cool,” the aptly named song from one of hip-hop’s most successful and well known bands, The Roots. 

Gatorade Frost helps athletes stay “cool under pressure” while also offering a clean and crisp flavor profile and the same fueling benefits that people have come to expect from the sports fuel leader.  

In addition to the above, the video is available on Gatorade's YouTube page: Gatorade Frost | Play Cool​​.

Gatorade Fuels Best - Featuring Lionel Messi and Alexis Sanchez

FC Barcelona’s Lionel Messi and Arsenal's Alexis Sanchez face each other in the all new global Gatorade campaign, ”Dribbles.’

The video highlights Messi and Sanchez, as well as members from Juventus and Liverpool, as they square off in this high-intensity ad. The ad features footage of all four clubs in-game and training situations depicting the sweat equity necessary to perform at your best and the importance of proper training and nutrition. 

As the ad states, “The Best Fuel the Best” or in the Spanish variation, “El Mejor Impulsa al Mejor.”

The spot will be seen on TV and Gatorade digital media platforms across the globe, including the United States, Latin America, Asia and Europe. It can also be found on Gatorade's YouTube page: Gatorade | Dribble Effect feat. Lionel Messi, Alexis Sánchez & more​.

#DearPeyton

Over the course of Peyton Manning’s impressive 18-year career, he has reached out to hundreds of people with sincere handwritten letters. Recipients have included teammates and rivals, family and friends, coaches, celebrities and fans alike.

To honor Manning’s hall of fame career and recognize him as he has for others through his iconic handwritten letters, Gatorade used Peyton’s own letters to craft a heartfelt tribute set to an instrumental cover of Bob Dylan’s “The Times They Are A Changin'.”

Sentiments from the letters were read on film from a few of the people Peyton has impacted over the years.

In addition to the above, the video is available on Gatorade's YouTube page: Dear Peyton | Gatorade​​.

#DearPeyton Mural

Peyton Manning isn’t a digital kind of guy. He prefers a handwritten note over a social post. In fact, he’s not on social media of any kind.

So when Peyton retired in 2016 and fans took to the Internet with countless messages of love and support, Gatorade wanted to create something real to honor his career.  And do it in a way that is true to Peyton...handwritten.

The mural was turned over to football fans at the 2016 NFL Draft Village where fans were able to add their own handwritten messages and sincere goodbyes to #18.

A time-lapse video of the mural is available on Gatorade's YouTube page: #DearPeyton Mural​​

2015-2016 Gatorade National Boys Soccer Player of the Year Announcement

On Tuesday, May 10, 2016, Lucas Mendes of Washington-Lee High School (Arlington, Va.) was announced as the 2015-16 Gatorade National Boys Soccer Player of the Year. ESPN analyst and former Major League Soccer (MLS) MVP Taylor Twellman surprised Mendes with the news during an exclusive meet & greet with the Washington-Lee boys soccer team.

The surprise plot had Lucas and his teammates believing that Taylor was speaking to the student body on a variety of sports topics ranging from concussions to sportsmanship, with the meet & greet happening beforehand. During the meet & greet, Taylor pulled out the national trophy and the realization set in for Lucas that he was the 2015-16 Gatorade National Boys Soccer Player of the Year.

In addition to the above, the video is available on the Gatorade POY YouTube page: Lucas Mendes 2015-2016 Gatorade National Boys Soccer Player of the Year​​

About the Gatorade Player of the Year Program

In its 31th year of honoring the nation’s best high school athletes, The Gatorade Player of the Year Program recognizes not only outstanding athletic excellence, but also high standards of academic achievement and exemplary character demonstrated on and off the field. 

The Gatorade Player of the Year program annually recognizes one winner in the District of Columbia and each of the 50 states that sanction high school football, girls volleyball, boys and girls cross country, boys and girls basketball, boys and girls soccer, baseball, softball, and boys and girls track & field, and awards one National Player of the Year in each sport. The selection process is administered by USA TODAY High School Sports and the Gatorade high school sports leadership team, which work with top sport-specific experts and a media advisory board of accomplished, veteran prep sports journalists to determine the state winners in each sport

Karl-Anthony Towns: Beat the Heat in Venice Beach

“Karl-Anthony Towns: Beat the Heat in Venice Beach” launches the 12th annual Gatorade “Beat the Heat” season, stressing the importance of hydration and heat safety in hot, outdoor environments.

As summer temperatures rise and athletes of all levels and in all sports begin to train and compete in hot conditions, Gatorade has partnered with various professional athletes for the Gatorade “Beat the Heat” educational campaign.

The video shows Towns having fun and sweating with the Venice Beach League ballers. Though not a territory unfamiliar to Towns, he admits it’s been a while since he’s played outdoors.

Venice Beach League featured players include:

• Robin “Sik Wit It” Kennedy
• Larry “Bone Collector” Williams
• Kwame “The Freak of Nature” Alexander
• Joyce “Sweet J” Ekworomadu
• Nick Ansom, VBL Founder

In addition to above, the full video is available on Gatorade's YouTube page: Karl-Anthony Towns: Beat the Heat in Venice Beach. ​Be on the lookout for more Beat the Heat content and athlete camp appearances throughout the summer!

2015-2016 Gatorade National Girls Soccer Player of the Year Announcement

On Thursday, May 26, Ella Stevens of Grayson High School (Loganville, Ga.) was announced as the 2015-16 Gatorade National Girls Soccer Player of the Year. ESPN analyst and former MLS MVP Taylor Twellman surprised Stevens with the news during a boys and girls soccer luncheon at the school, followed by an assembly later that afternoon.

For Stevens, it was an extra special day as Duke women’s soccer coach Robbie Church was in attendance. Church congratulated Stevens on her honor and again welcomed her to the Blue Devil program. In addition to the many surprises throughout the day for Stevens, Twellman Facetimed two-time Olympic Gold Medalist and FIFA World Cup champion Mia Hamm, who personally congratulated her on the award as well.

In addition to the above, the video is available on the Gatorade POY YouTube page: Ella Stevens 2015-2016 Gatorade National Girls Soccer Player of the Year​​.

About the Gatorade Player of the Year Program

In its 31th year of honoring the nation’s best high school athletes, The Gatorade Player of the Year Program recognizes not only outstanding athletic excellence, but also high standards of academic achievement and exemplary character demonstrated on and off the field. 

The Gatorade Player of the Year program annually recognizes one winner in the District of Columbia and each of the 50 states that sanction high school football, girls volleyball, boys and girls cross country, boys and girls basketball, boys and girls soccer, baseball, softball, and boys and girls track & field, and awards one National Player of the Year in each sport. The selection process is administered by USA TODAY High School Sports and the Gatorade high school sports leadership team, which work with top sport-specific experts and a media advisory board of accomplished, veteran prep sports journalists to determine the state winners in each sport.

2015-2016 Gatorade National Baseball Player of the Year Announcement

On Monday, June 6, Kyle Muller of Jesuit College Prep (Dallas, TX) was announced as the 2015-16 Gatorade National Baseball Player of the Year. Texas Ranger pitcher and 2008 World Series MVP, Cole Hamels.

In addition to the above, the video is available on the Gatorade POY YouTube page: ​​Kyle Muller 2015-2016 Gatorade National Baseball Player of the Year​​.

About the Gatorade Player of the Year Program

In its 31th year of honoring the nation’s best high school athletes, The Gatorade Player of the Year Program recognizes not only outstanding athletic excellence, but also high standards of academic achievement and exemplary character demonstrated on and off the field. 

The Gatorade Player of the Year program annually recognizes one winner in the District of Columbia and each of the 50 states that sanction high school football, girls volleyball, boys and girls cross country, boys and girls basketball, boys and girls soccer, baseball, softball, and boys and girls track & field, and awards one National Player of the Year in each sport. The selection process is administered by USA TODAY High School Sports and the Gatorade high school sports leadership team, which work with top sport-specific experts and a media advisory board of accomplished, veteran prep sports journalists to determine the state winners in each sport. 

2015-2016 Gatorade National Softball Player of the Year Announcement

On Wednesday, June 8, 2016, Madilyn "Bubba" Nickles of Merced High School (Merced, Ca.) was announced as the 2015-16 Gatorade National Softball Player of the Year. Two-time Olympian Jennie Finch surprised Nickles with the award during a practice at her school.

In addition to the above, the video is available on the Gatorade POY YouTube page: Madilyn Nickles 2015-2016 Gatorade National Softball Player of the Year​.

About the Gatorade Player of the Year Program

In its 31th year of honoring the nation’s best high school athletes, The Gatorade Player of the Year Program recognizes not only outstanding athletic excellence, but also high standards of academic achievement and exemplary character demonstrated on and off the field. 

The Gatorade Player of the Year program annually recognizes one winner in the District of Columbia and each of the 50 states that sanction high school football, girls volleyball, boys and girls cross country, boys and girls basketball, boys and girls soccer, baseball, softball, and boys and girls track & field, and awards one National Player of the Year in each sport. The selection process is administered by USA TODAY High School Sports and the Gatorade high school sports leadership team, which work with top sport-specific experts and a media advisory board of accomplished, veteran prep sports journalists to determine the state winners in each sport. 

Never Lose The Love

​Ever looked to an athlete for inspiration for being at the top of their game and wonder where their love of sport comes from? In its newest spot, Gatorade reminds some of the world’s greatest athletes where that love comes from.

In the ad titled, “Never Lose the Love,” viewers quickly learn that Usain Bolt, Serena Williams, Paul George and April Ross’ “Love of Sport” is fueled by that moment where they first fell in love with what is now their profession. The ad is visually brought to life by featuring younger versions of themselves who continue to push each athlete to be their best, even today. 

In addition to the ad, Gatorade’s “For the Love of Sport” is a national campaign that also features five limited-time-only bottles and a unique cause initiative platform that encourages consumers to vote online for a total of 19 deserving sports-focused organizations to whom Gatorade will donate on their behalf to receive donations that will aid in helping athletes pursue their love of sport.   

Visit Gatorade.com/LoveOfSports to cast your vote for sports organizations that drive the Love of Sports. 

​In addition to the above, the video is available on Gatorade's YouTube page: Never Lose the Love | Gatorade​​.

2016 Gatorade Athlete of the Year Announcement

On Tuesday, July 12, 2016, the 2016 Gatorade Athlete of the Year awards were awarded to Jayson Tatum and Sydney McLaughlin. Tatum was named Male High School Athlete of the Year and McLaughlin was named Female Athlete of the Year during the star-studded awards dinner inside the LA Hotel Downtown in Los Angeles.

About the Gatorade Player of the Year Program

In its 31st year of honoring the nation’s best high school athletes, The Gatorade Player of the Year Program recognizes not only outstanding athletic excellence, but also high standards of academic achievement and exemplary character demonstrated on and off the field. 

The Gatorade Player of the Year program annually recognizes one winner in the District of Columbia and each of the 50 states that sanction high school football, girls volleyball, boys and girls cross country, boys and girls basketball, boys and girls soccer, baseball, softball, and boys and girls track & field, and awards one National Player of the Year in each sport. The selection process is administered by USA TODAY High School Sports and the Gatorade high school sports leadership team, which work with top sport-specific experts and a media advisory board of accomplished, veteran prep sports journalists to determine the state winners in each sport. 

Gatorade Presents "The Boy Who Learned to Fly"

JJ Watt, Firefighter Training

JJ Watt can land a 61-foot box jump, squat 700 pounds and routinely lead the NFL in tackles, but can he make it through firefighter training in the heat? John Watt, retired firefighter, joined his son to help him take in the challenge on behalf of the Gatorade Beat the Heat educational campaign.
 
JJ visited his hometown fire department in Pewaukee, Wisc. and tried his hand at the physical and technical training firefighters conduct in order to perform their daily duties which, as JJ points out, offer much greater consequences than he encounters on an NFL field.
 
The Beat the Heat program teaches youth athletes the importance of heat safety and staying hydrated during the hot summer months, which JJ needed to do plenty of as he pulled water hoses, climbed flights of stairs and put out fires – all in 86-degree weather in full firefighter gear that added to his 6-foot-5 289-pound frame.

Gatorade Celebrates Serena Williams with 8-Bit Game

Gatorade unveiled an 8-bit video game to commemorate Serena Williams’ career as she is on the brink of potentially making history at this year’s US Open. 

Gatorade Launches G Organic

Gatorade is excited to officially announce our first organic product and the newest addition to the brand’s sports fuel portfolio, G Organic.

Cam Newton, Let It Shine

Elena Delle Donne | For the Wind, An Art Installation | Behind-The-Scenes

Gatorade | Elena Delle Donne | For the Wind

2016-2017 Gatorade National Football Player of the Year Announcement

On Wednesday, December 14, 2016, Tate Martell of Bishop Gorman High School (Las Vegas, Nev.) was announced as the 2016-2017 Gatorade National Football Player of the Year. Former NFL running back and Ohio State University alumn, Eddie George, surprised Martell with the award at his home.

In addition to the above, the video is available on the Gatorade POY YouTube page: Tate Martell: 2016-2017 Gatorade National Football Player of the Year​.

Dwyane Wade’s ‘Sounds of Hope’

2016-2017 Gatorade National Volleyball Player of the Year Announcement

On Wednesday, January 25, 2017, Lexi Sun of Santa Fe Christian High School (Solana Beach, Calif.) was announced as the 2016-2017 Gatorade National Volleyball Player of the Year. Olympian and pro beach volleyball player April Ross surprised Sun with the award at the beach.

In addition to the above, the video is available on the Gatorade POY YouTube page: 2016-17 Gatorade National Volleyball Player of the Year | Surprise​.

2016-2017 Gatorade National Girls Cross Country Runner of the Year Announcement

On Tuesday, January 31, 2017, Brie Oakley of Grandview High School (Aurora, Colo.) was announced as the 2016-2017 Gatorade National Girls Cross Country Runner of the Year. Two-time Olympian and pro distance runner Molly Huddle surprised Oakley with the award inside Brie’s first hour stats class.

In addition to the above, the video is available on the Gatorade POY YouTube page: 2016-17 Gatorade National Girls Cross Country Runner of the Year | Surprise​​.

Gatorade National Boys Cross Country Runner of the Year Announcement

On Thursday, February 9, 2017, Casey Clinger of American Fork High School (American Fork, Utah) was announced as the 2016-2017 Gatorade National Boys Cross Country Runner of the Year. What he thought was going to be a speeding ticket turned out to be the surprise of a lifetime for being too fast on the race course. Rather than give Casey a ticket (he wasn’t speeding), the American Fork police awarded him with the trophy.

In addition to the above, the video is available on the Gatorade POY YouTube page: ​​2016-17 Gatorade National Boys Cross Country Runner of the Year | Surprise​.

NBA Development League to become NBA Gatorade League

Gatorade Combine

Gatorade Combine allowed SXSW attendees to experience the future of athlete evaluation and athletic innovation to life in Combine format, as imagined by Gatorade and Sports Illustrated during SXSports in Austin, Texas.

 

Attendees experienced three forms of testing from athletic evaluation innovators Kitman Labs, STRIVR and Sparta Science, providing an opportunity to find out how they stack up against the pros in areas such as decision making accuracy and speed, movement function, and force production.

 

Messi - Don't Go Down

People say Lionel Messi doesn't talk much. But Messi lets his game do the talking, and his game is telling us all something profound about football and life. While other players dive, Messi stays up at all costs. He's reminding us that never quitting and fighting through challenges leads to great things. And after having become one of the greatest players of all time, he might be on to something.

Leelamma Alphonso, The Unstoppable

When running is your life, you let nothing stand in your way. This is Leelamma Alphonso’s story – a woman who let nothing stand in hers.

Sweat It To Get It

What does it take to get your Gatorade? Your Sweat. #SweatItToGetIt